Blog

DeoDoc, the Swedish brand founded by the fabulous duo Dr. Hedieh Asadi and her sister Hasti Asadi. One’s a doctor with a passion for women’s health, and the other’s a business powerhouse. Together, they decided it was time to demystify intimate health and, frankly, give our 'below the belt' areas the TLC they truly deserve.

Let’s set the scene: It’s Christmas, and you’re scrolling through every gift guide known to humankind, trying to find something for your impossibly hard-to-shop-for bestie. She’s stylish, knows her retinol from her peptides, and once gave you a 20-minute lecture on why fragrance layering is an art form. No pressure.

Ok, beauty lovers, let’s talk shopping carts. You know, that sacred space where impulse meets destiny—and where a cheeky “just one thing” turns into six. Well, we’ve been watching (in the least creepy way possible!), and a few products have been strutting into your carts like they own the place.

We invited Isadora to The Beautiful HQ to get the low-down on what goes on beyond the products and what makes Herlum tick. Here’s how it went…

It's time to ramp-up your glow and turn your radiance dial round to 'max'. Medik8 Daily Radiance Vitamin C is here to flick the switch and turn your complexion into a glow others can only aspire to achieve.

This cleansing game-changer features on all of our bathrooms shelves. Find out why, what it does and how it works right here.

Breakouts catch the best of us out from time-to-time, with rogue spots and/or areas of adult acne appearing from seemingly nowhere. Others are challenged with acne on a longer term. But fear not, as whichever camp you sit in we have a plan to help.

Votary's answer to perfect summer skin has landed! Nutrient Cream Light features all of the usual nutrients Votary are best known for, but in a super-lightweight formula that sinks into the skin at the grown-breaking speed and leaves the perfect, dewy finish.

If you're anything like us, winter (and autumn!) have left you feeling a little washed out and with spring knocking at door you'll want to bronze-up before showcasing your summer-ready body to the world.